Branding

The Swepson

The Swepson is an airbnb located on the edge of Germantown, in perfect walking distance to bars,
breweries and distilleries, restaurants, and Logan Street Market.

My role is to rebrand and redesign the wyvern logo for the Swepson, and design new letter head & label. My second responsibility is to build their website.

pastel pink and blue logo with the word puff pantry with cookie icon

Puff Pantry

Puff Pantry is a wholesale bakery that supplies various pastries to Louisville’s local businesses.

My role is to design a logo and brand identity. The client wants an overall cute and energetic feel to the brand. I’ve incorporated their best seller, oatmeal cream pie to the logo, and choose a bubbly approach for their brand identity.

round pastel pastry label
pink pastel pastry brand guideline
pastel pink and blue logo with the word puff pantry with cookie icon

Puff Pantry (Rebrand)

Puff Pantry wanted to shift their brand identity from cute and bubbly to more subdue and mature.

My role is to redesign the logo and brand identity. The main goal is to make sure the design looks good on it own, but not stand out too much that it’s taking over the spotlight of other products in the store. I’ve chosen a more earthy tone for this design to let the logo blend in with the color of common pastries.

round earth tone bakery cookie label
bakery brand guideline with earth tone color and oho blaze face font

Reyes & Larkin Law

Reyes & Larkin Law is sample proejct for a fictional immigration law office. 

My role is to create brand identity system with elements that includes:
logo, typography, color & brand style guideline.